New York-based Arazi, helmed by second-generation diamantaire Josh Arazi, launched Bespoke Eternity – Eternity Your Way at COUTURE 2023 in June. The new line is designed to enable you to customise the eternity rings and tell your own stories. “Women and men can personalise their eternity rings with different stones, colours, cuts and precious metals,” said Josh. They can include a personal message or important date hidden in the combination of diamonds and gemstones they commission. “We believe there should always be a unique detail that sets your eternity ring apart,” he added.
The brand founded in 1998 by Albir Arazi, a self-taught jeweller and gemstone dealer, also celebrates its 25th anniversary this year. “My father and I work side-by-side, designing and creating every Arazi eternity band from start to finish. In addition to our classic white diamond eternity bands and colourful gemstone-diamond bands, several of our clients request bespoke colour and cut combinations,” explained Josh. This led to the concept Eternity Your Way, which offers endless design possibilities. “We believe there should always be a unique detail that sets your eternity ring apart.” The brand is known for its signature ‘Arazi A-Shape’ setting that allows in maximum light and protects the stones, especially when worn in a stacked style.
“In our search for the finest diamonds and gemstones, we occasionally come across a stone that ‘speaks to us’ and dictates a one-of-a-kind design,” he added. New pieces from The Future of Eternity Collection and select necklaces, bracelets and pendants were also part the showcase at the Couture jewellery exhibition. Unusual cuts, pink gems, rubies, sapphires and emeralds along with rings featuring elongated emerald and oval cuts, luxe extra-wide settings and Fancy Yellow diamonds turned out to be key picks from Arazi.